For retailers with thousands of products, multiple channels and millions of customers, making relevant offers is crucial. New optimization and predictive analytics apply thousands of models to create individual-level offers and improve response rates. This is the 1:1 marketing approach now being applied by retail leaders like Sam’s Club and Best Buy. Learn more in this FICO Tech Talk with Darcy Sullivan and Jane Johnson, Vice President of Retail and Healthcare Practice.
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FICO™ Tech Talks are short video interviews and podcasts designed to empower consumers, business managers and analytic scientists with breakthrough ideas and technology from FICO™, inventor of the FICO® score and a leader in analytics and Decision Management technology. Get helpful information for managing your personal credit profile, learn about the latest tools and techniques for managing risk, fraud and customer satisfaction, and discover the latest advances in credit scoring, business rules management, predictive analytics and optimization. Learn more at www.fico.com.
FICO™ Tech Talks are short video interviews and podcasts designed to empower consumers, business managers and analytic scientists with breakthrough ideas and technology from FICO™, inventor of the FICO® score and a leader in analytics and Decision Management technology. Get helpful information for managing your personal credit profile, learn about the latest tools and techniques for managing risk, fraud and customer satisfaction, and discover the latest advances in credit scoring, business rules management, predictive analytics and optimization. Learn more at www.fico.com.
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« A 360-Degree View of Credit Risk | Main | Create More Efficient Insurance Processes: New Technology from FICO and Microsoft »
05/26/2010
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As a consumer, (and industrial amd management consultant) it is not only interesting to know something of the degree and sophistication of FICO's Retailing Analytics, but just how important it is - an advanced dimension of market research and development. Are there many serious role players in this field in South Africa ?
Posted by: Herman | 07/08/2010 at 10:50 PM