Adding predictive analytics to business rules

In uncertain times, it’s more important than ever to add forecasts to business decisions. That’s one of the ways predictive analytics can add to your success with business rules, by letting you make better decisions based on what isn’t known when a decision is made, but can be predicted. New software makes it easier to deploy predictive models within business rules, and track the results so you know when to rebuild models. Darcy Sullivan of FICO interviews Mac Belniak, Senior Director, for this FICO Tech Talk.